Dodge Supports the NHL Network
This Wednesday the National Hockey League will unveil their own online network, dedicated to classic hockey battles, biographies of NHL heroes, and live coverage of Stanley Cup games. The online network will be broken into several channels, including the Dodge sponsored Playoff Channel.
Dodge’s network will be seasonal, offering up standings, scores, highlights and analysis through the season finale. It will most likely be one of the more popular channels with the upcoming playoffs, and is sure to help boost awareness of Hockey across the continent. NHL radio via XM Satellite will simulcast games with online channels.
According to an NHL press release “With the roll out of the [Dodge] Journey–a crossover SUV–geared toward consumers ages 18 to 34, Dodge plans to tell the story of the 16 unique teams and how they went from contender to qualifier in the NHL Stanley Cup playoffs, focusing on efficiency. So, the channel’s video vignettes highlight the SUV’s space and fuel efficiencies.”
NHL officials hope to create a viral marketing network across the Web as fans embed clips on Bebo, Facebook, MySpace, and other social network sites, thereby eliminating the game’s lessening interest.
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