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People are not exactly running out to buy new cars even today – but Dodge has an idea on how to get muscle car lovers back to dealership lots. For all new 2010 – 2011 Challenger buyers MOPAR will add upwards of $2000 worth of upgrades as incentives. These add-ons include exterior hood, scoop and spoiler goodies. Full details in the Motor Trend piece below:

Dodge has come up with an interesting incentive package for folks interested in picking up a Dodge Challenger with a Hemi engine option. It will offer buyers of any 2010 Challenger R/T, R/T Classic, or SRT8 Challenger nearly $2000 in “Mopar Bucks” to spend on factory accessories.

“The Challenger is one of our most accessorized vehicles,” said Pietro Gorlier, president and CEO of Chrysler’s Mopar division. “With this program, Mopar and Dodge are putting $2000 in our customers’ pockets and giving them the chance to accessorize their vehicle.”

With goodies such as upgraded coil-over suspension kits and cat-back exhausts available, it’s easy to see how this incentive will draw in Challenger customers. The $2000 in Mopar Bucks are however, only good on select items, including the above parts, along with performance shifter kits, a Challenger T/A-style hood, a rear “Go-Wing” spoiler, and various exterior graphics.

Dodge also offers Mopar package bundles for the Challenger, including an exterior package at $1,995. There’s also an interior package for $945 for the automatic equipped vehicles and $780 for the manual models. Both interior options are available on R/T sprayed in TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

Look for Dodge’s Mopar Bucks Program to run through April 30.

Categories: News
Tags: 2010 dodge challenger, 2011 dodge challenger, dealer incentives, dodge mopar, features, morpar challenger, motor trend