So Long, Dodge Nitro
2011 was a solemn year for Dodge Nitro, as the SUV (CUV? Wagon?) was cut from the auto maker’s line-up. Built in America (at the Toledo, OH plant), Nitro came onto dealership lots in late 2006 (as an ’07 trim), and sold well, initially.
According to Dodge records, sales peaked at 75,000 units in 2007. By 2008, Nitro became a victim of the US auto industry recession, and never recovered. Nitro only sold about 22,500 units that year.
The final 2011 Dodge Nitro to roll off Toledo’s assembly line was a white base model, pictured below:
Chrysler chief Sergio Marchionne called the Nitro a “knockoff” of Jeep Liberty, and “should never have been built.” Harsh words boss.
Last month (November 2011) only 2,500 Nitro vehicles were built. From now on, the Toledo line will build the Liberty.
On the up side, Dodge dealers are offering great incentives to help sell off their remaining Nitro stock. A new model will run shoppers just over $22,000 (before discounts), as well as 0% financing for 60 months.


Leave a Reply